Which one of the two certificates is more appropriate or recommended for professionals (i.e. accountants, financial professionals)?

Both certificates have been developed and designed for professionals i.e. whether you are operating in professional practice or in decision support. The Analyst course is for professionals who will engage at the coalface i.e. undertake the analytics (import data, wrangle data, develop models, communicate and present back to business). The Management programme is for leaders and managers who want to be able to review and challenge DA assignments or wish to build a data analytics capability within their function.